Film Studios Struggle to Understand Why Garbage No Longer Sells
Speaking on a conference call with industry analysts, Universal Film Studios president Carl Mulligan expressed dismay at the weak box office performance that has plagued movie studios for nearly nine months. "It's as if the whole country decided, in unison, to demand quality storylines, good acting and intelligent directing." He added, "we've never seen anything like it before." Almost every film studio has suffered weakened financial prospects lately as repeated marketing blitzes and celebrity promotions have failed to draw a significant audience to the theaters. Questioned what his company's future plans were, Mulligan answered, "we're working on a new Rocky movie and a new Rambo movie. If that doesn't do the trick...God help us."
Speaking on a conference call with industry analysts, Universal Film Studios president Carl Mulligan expressed dismay at the weak box office performance that has plagued movie studios for nearly nine months. "It's as if the whole country decided, in unison, to demand quality storylines, good acting and intelligent directing." He added, "we've never seen anything like it before." Almost every film studio has suffered weakened financial prospects lately as repeated marketing blitzes and celebrity promotions have failed to draw a significant audience to the theaters. Questioned what his company's future plans were, Mulligan answered, "we're working on a new Rocky movie and a new Rambo movie. If that doesn't do the trick...God help us."